Digital Marketing Course subjects

Search Engine Optimization

Search engines are responsible for up to 90% of all online purchases. This is why you need to put your website in front of people searching for a site similar to yours.

While advertising is a way to make this happen, you need to have a good SEO strategy in place so that your site ranks well organically and doesn’t depend on how much money you spend. Thus, it’s essential to ensure that your course includes a module on the topic.

PPC (Pay Per Click Advertising)

A huge part of digital marketing is buying media online in the form of search engine and social media ads. This is also known as pay-per-click advertising. It’s a great way to get your website known when you first start out.

Social Media Marketing and Management

Most brands today need someone full-time to manage all their social media channels and public relations online. With that…