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How to Optimize Your Website for SEO in 8 Simple Steps
To start, you need to boost the SEO on your website to draw more traffic.
The following steps will set you up for SEO success. You can then turn your focus to conversions while continuing to update and release new content.
1. Analyze all of your website data.
One piece of data by itself might not tell you anything, but when you collect lots of data, you start to notice patterns.
If a few people visit your site and fail to click on your CTA, you might not have a problem.
However, if a large percentage of visitors ignore your CTA, you might need to make some adjustments.
User behavior reports and Google Search Console traffic data help paint a clear picture. User behavior reports, for instance, show you how people behave once they land on your site, while GSC data tracks key metrics, such as number of sessions, number of unique sessions, bounce rate, and more.
Analyze the data for specific patterns. Referral sources can tell you a lot about your audience. How are people finding your site? Look for pages that get more traffic and more conversions than others. Reverse-engineer that page’s success to replicate it across your site.