SEO Business Blog Post Topics & Categories

Different Blog Post Types (& How To Use Them)

How-to-guide content

How-to guides are a great way to share insight and knowledge across your audience.

These guides are informative and teach your reader how to complete a given task using step-by-step instructions.

The more value and answers you bring to your reader, the more they are likely to return to your site and, eventually, turn into a customer. Here are a few things to remember when writing your "how-to guide:"

Write directly to your reader with clear and concise instructions.

Identify the logical order of your instructions and use numbered lists.

Use headings and bold to identify key stages in your step-by-step guide.

Use photos and videos as much as possible to provide context to your reader.

List-based content

Lists are a great way to consolidate information and provide your user with a quick and simple read.

For those that want a quick answer or don’t have time to read a long article, lists are a great way to quickly answer your searcher's query.