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Web Optimization: Performance and User Experience
Website optimization is the practice put forth to improvise the functionality as well as the performance of the website. This would include any optimization, for instance, speed of loading up, responsiveness in case of mobile use, and search engine optimization so that from the end-user, content will be able to reach the right people. Simpler put, it means more traffic that is sticking around and boosting the engagement levels and conversion too.
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1. Why Website Optimization is Important
Optimized websites load faster, rank better in the search engines, and the experience for users is good. The following are a few of the most critical benefits:-
User Experience: It is the simple implication that those sites that are more prompt to load will decrease bounce rates and satisfaction for users goes high.
Better Search Engine Rankings: Search engines like Google prefer optimized websites.
Better Conversions: A good website makes visitors perform the desired action. It may be a purchase or filling up forms.
2. Basic Website Optimization
a. Page Speed Optimization