Write for your audience. [Pick up Limes]

You don't have to write content for everyone on the internet. It's more practical to identify your target audience and figure out their needs, interests, and pain points. With this knowledge, you can write SEO content that is relevant and helpful to someone out there.

Pick Up Limes does this well. The food website provides recipes and information strictly for people interested in a plant-based diet. And it shows in every single detail.

For example, in their article on kitchen essentials, they mention the need for sharp knives. If you ask me, knives can be used to cut any type of food. But Pick Up Limes keeps the conversation about cutting vegetables, fruits, and nuts because that's what their readers want to eat.

Satisfy search intent [Expert Photography]

It's one thing to know what your audience is searching for, but it's another to understand why they're searching for it.

As a content creator, your job is to understand your reader's journey and the fundamental reason behind a given search query.

For example, if your audience is searching for what the best time to feed their dog is, the last thing you want is to use that search term to rank a landing page of your flagship dog food.

Expert Photography gives us a great example of how to satisfy search intent. The search query "drone photography" most likely originates from someone who owns a drone and is looking for tips and techniques on how to create fantastic drone photos.

This person is different from someone looking for a drone camera to buy.